Reviews Of: “How To Build The [Your Name Here] Sales System”


Tom “Bald Dog” Varjan  * * * * * (5 stars)

I bumped into Gill’s website in 1998 when I moved to Canada. I found his approach enlightening over traditional manipulative — often scumbaggy — sales methods. My first lesson from Gill was the magic phrase, “I guess we’ve found our reason for not doing business together, would you agree?” I’ve used it repeatedly with great success.

So, when he summarized his thoughts in his book, “Honest Selling: How To Build The [Your Name Here] Sales System,” I bought a copy right away. Since then it’s been one of the major sales reference books I use. It offers both a strategic overview of the “Honest Selling” concept coupled with all the tactical “How to …” details one needs to create a successful sales system. And this is the big thing. There are many books on selling, but this is one of the very few that treats selling as a “system.”

I can highly recommend this book to everyone who is not willing to succumb to traditional sales trainers who teach manipulative “used car” sales tactics like “Hey man! Give me an offer and I’ll cut you a deal.”

As Gill says, the way people buy has changed over the years, and it would be a huge mistake to use old-fashioned sales methods that ruled the land in the 70s, but are obsolete and plain annoying for prospects today.


Curtis L. Gray  * * * * * (5 stars)

Proof is the greatest driving factor in choosing whether to put some individual’s information in my weapons chest. Honest Selling makes some pretty bold claims, however, when you take into account that these claims are simply the honest assessment of a man with research and testing behind his claims, they don’t seem so bold after all. By simply choosing to not manipulate anyone, and proving that non-manipulation is the real key to successful selling (because you have to do your homework if you refuse to fall back on manipulation), anyone willing can become the top salesman or businessman among his peers.

I read only books that change how I perceive the world. This book has changed my picture of selling for good. Read it and teach it to your kids.


Buz Pettey  * * * * * (5 stars)

Gill Wagner has hit a home run with his book, “How To Build The [Your Name Here] Sales System.”

As a reader of every sales book I can get my hands on, from Brian Tracy to OG Mandino to Parinello, I can say that Gill’s book brings clarity and simplicity to the reader.

Don’t worry about new techniques that will make you an overnight success, Gill has straightforward talk that will make you better over time.

Each chapter has various exercises that bring his messages to life. Follow the exercises and each day you will be a more accomplished sales person.

I have a library of sales books, I am happy to add this one to my collection.


Doug Mackenzie  * * * * * (5 stars)

Regarding your book “How To Build The [Your Name Here] Sales System” as a sales/ sales management professional with over twenty years in experience I have taken many “sales” courses and have read many sales books.

I found your book to be the most honest, straightforward, and detailed course or book I have seen. Many sales courses or books only cover a portion of the sales process and although they do an excellent job on the area they are covering they do not give the entire picture in a concise format as yours does.

For salesperson who wants to be really successful, it would be a huge mistake not to read your book and try the strategies, ideas and concepts contained in it.

Thanks again for allowing me to be part of the first group of sales people to benefit from reading this great book!


Regina Schneider  * * * * * (4 stars)

The Book is absolutely phenomenal it has been so helpful to my training. I felt confused and lost when I picked the book up to read, now I feel so much clearer on sales techniques and the way prospects feel. I have a new and inspiring outlook I enjoy the fact that it gives you confidence in that he always tries to get across the point that it your selling system, not his own he just gives you tips and advice. He is very humble in the fact that he doesn’t want the credit he just wants to be helpful in what he has learned from his individual experiences.


Aaron Cericola  * * * * * (5 stars)

No other reading material has captured my attention like Gills book has. My confidence in my ability has risen to new and unexpected levels that only a person can imagine or fathom. I feel this book is necessary for seasoned salesman to salesmen that are new or “green.”

There are many sales books out there that have helped people get better at what they do or have tried to give them a different point of view. However, if they truly want to become the #1 Salesman at their company, they had better buy this book because if not, someone else will and they will loose a sale. I guarantee it!


Angie Bess  * * * * * (5 stars)

I’ve read several self-help/improvement books that have been great, but have lacked the “how” factor. What I like most about “How To Build The [Your Name Here] Sales System” is that it is truly a teaching tool. This book not only tells you what you should try to incorporate, but offers great examples that anyone in any industry should be able to relate to and techniques on how to implement new ideas.


James D. Richard  * * * * * (5 stars)

Gill Wagner is the embodiment of the perfect salesman. His book “How To Build The [Your Name Here] Sales System,” is indeed a Pearl. Gill has sifted through the rubble of the sales industry and guides you through the maze of ineffective sales practices to the success hiding in your own backyard. These concepts ring with truth. You’ll see why your current sales practices are missing the mark and finally get a hold on one of life’s most elusive gifts - looking forward to going to work each morning. Welcome to the adventure!


Mitch Robbins  * * * * * (4 stars)

Gill shows how to blend the science/fundamentals along with the art of selling and shows how to create a selling system that is comfortable for each individual. Whether it is hitting a baseball, painting or selling, there are certain fundamentals that must be done. However, to be successful, you need to create the right mixture for your individual style, and this book helps you create that mixture.


John S. Tabita  * * * * * (5 stars)

I’m very excited about the concepts presented in “How To Build The [Your Name Here] Sales System.” As a business owner, I see it as a major turning point towards making my business successful. Before I had even finished the book, I was able to apply its concepts to land the largest job that I had ever personally closed.

Without it, I’m certain I would have continued to be very frustrated in my selling and marketing efforts.


Alexis Vanden Bos  * * * * * (5 stars)

I’ve jumped from thing to thing trying to find the perfect system to get me from where I am to being a million dollar producer without pulling all the uncomfortable, unpleasant, unethical tricks of the trade that I have seen other salespeople in my industry do. 

I am/was tired of pasting a smile on my face and pumping myself up with “no pain, no gain” and the likes. I love the sales high of selling, but hate the rejection and I wasn’t finding a way not to take it personally regardless of the number of “pump-me-up-I’m-an-awesome-person” seminars, CD’s, and books I have gone through.

But in the spirit of “don’t ever give up,” I searched on for the answer. Did this book have the answer? Yes, but not exactly the answer I expected. The initial shock hit when I read: “quit looking for the silver-bullet.” That took a while to absorb. Frankly, I was not immediately pleased to find that I needed to develop my own system and figure it out like a puzzle. But once I realized that I could be honest, operate in a style that fits my personality and that feels good, not have to irritate prospects by pushing and manipulating, and enjoy myself on the phone cold-calling (I said enjoy, not love) instead of pummeling myself to get on the phone, I have been finding more and more freedom and success.

I don’t dread getting up on Monday mornings. The exercises have been extremely effective in helping me see myself and my way of operating. After finishing Part 1 I said, “No wonder I am not enjoying sales.” Big eye opener. I can’t say enough for the information on Cold-Letter writing. I’m embarrassed at the postage I have wasted. I was thinking about another career, and now I think about how to use the tools in the book (and my adjustments to these tools) in every area of my life.


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